Real Leadership: 9 Simple Practices for Leading and Living with Purpose
In Real Leadership, author John Addison shares his straightforward practices for successful leadership through his personal and professional journey, helping leaders at any level understand and emulate the nine principles that fostered enduring results on his path to success.
The perspectives and personal laws of success that John has developed over decades of hard work and diligence boil down to the principles of living your best life. Because that, he says, is the essence of leadership: having the courage, honor, and integrity to live your true life, the one you were put here to live, and to do it in a way that makes the world a better place than it was before you got here.
John’s story shares his experiences—from small-town southern boy to influential CEO—providing a riveting read that is down-to-earth and profound in its simplicity and honesty. His practical takeaway lessons will help you lead better in every aspect of your life. It’s the kind of leadership that others will follow over the long haul, through the good times and the bad, through the ups and the downs; it’s real leadership.
Praise for Real Leadership
“John lives and breathes Real Leadership. I’m proud to say I witnessed the stories and practices in this book firsthand. He led, he fought and he served our team. Primerica wouldn’t be the company it is today without his leadership. Follow John’s simple practices to impact your team and produce REAL results.”
-Glenn Williams, CEO Primerica
“It takes more than a great business model for a company to be successful over the long term. At Baron Capital, we pride ourselves on discovering innovative leaders who can thrive in an always-changing business environment. We found that leader in John Addison whose differentiated approach and execution through uncertain financial times resulted in Primerica being a top tier corporation. We would not have made the investment nor would the company have been as successful if not for John’s leadership.”
–Ron Baron, chairman and CEO Baron Capital
“A proven leader in the competitive world of financial services, John Addison knows how to build a great company. His new book is a fascinating and deeply personal account of three decades of success facing challenges and surmounting obstacles, filled with powerful anecdotes and inspiration from great leaders from the past.”
-Lee Pollock, Executive Director, The Churchill Centre
“John Addison is one of the greatest businessmen, speakers, and leaders of this generation. Not only has he pulled himself up by his bootstraps and achieved so much in his own business career, but he has selflessly devoted his time and energy to helping thousands of other people be more successful in their own lives. In this book he shares 9 practical lessons that everyone, in any career or stage of life, can apply to be a more effective leader.”
-Fran Tarkenton, NFL Hall of Fame Quarterback, and CEO of Tarkenton Companies
A must read for those seeking to improve their leadership skills, manage people or situations better or simply have a better perspective in life. As John’s colleague of 30 years and co-CEO of Primerica for 15 years in both the best and worst of times I have seen his leadership principles in action. They work-pure and simple.
–Rick Williams, Former Co-CEO Primerica